Performance
Mobile speed = more bookings
Speed isn’t just a technical metric. On mobile, speed is a conversion lever.
If your site feels slow, people don’t wait—they bounce.
The goal isn’t perfection. The goal is removing the friction that makes a customer hesitate.
Below are seven fixes that reliably reduce drop-off and increase conversion, especially for local service businesses, restaurants, and retail.
Quick test
Open your site on your phone using cellular data (not Wi‑Fi). If you feel even a moment of “ugh, wait,” your customers feel it too.
That hesitation is where bookings disappear.
The checklist
7 fixes that make a mobile site feel fast
You don’t need a 40-item audit. You need the handful of changes that remove the biggest bottlenecks first.
1. Compress images before you upload them
Oversized images are the most common performance killer. They’re also the easiest win.
If your site uses big photos, make sure they’re resized to the maximum display size you actually need.
2. Use modern image formats (WebP) when possible
WebP images are typically much smaller than PNGs and many JPEGs at similar quality.
For most websites, swapping to WebP is one of the highest-impact changes you can make.
3. Limit third-party scripts to what actually pays you back
Every script is a tax. Some are worth it (payments, booking, analytics). Many aren’t (duplicate trackers, abandoned tools, multiple popups).
If you want your site to feel fast, keep your stack lean.
4. Make the primary action available immediately
Even if the page is still finishing background tasks, the visitor should be able to tap the main CTA right away:
call, book, order, or request a quote. Performance isn’t only load time—it’s “time to do the thing.”
5. Fix the mobile header so it doesn’t fight the user
On mobile, the header is either a helpful guide or a conversion-killer.
Keep it light, keep it stable, and keep the main action obvious.
If your header jumps around as the page loads, people lose confidence.
Rule
If your header shifts, resizes, or loads late, it’s costing you trust. Make it stable first—then make it pretty.
6. Use fewer fonts and load them the smart way
Multiple font families and weights can slow the first render. Most brands can look premium with one family and a few weights.
When fonts are heavy, the page can feel blank for a moment—especially on slower connections.
7. Put “high intent” info on the fastest page
Hours, location, menu/services, and booking should not require a slow interactive embed to load.
If you embed a third-party widget, make sure the user can still find key info quickly while that widget loads.
A simple way to tell if speed is costing you bookings
Here’s a practical test you can run without getting technical.
Open your website on your phone using cellular data (not Wi‑Fi). Tap from your Instagram bio link or Google listing.
If you feel even a moment of “ugh, wait,” your customers feel it too—and they bounce.
The businesses that win aren’t always the ones with the fanciest designs.
They’re the ones that make it easiest to take the next step.
The system
The Kinektar approach: speed + clarity + systems
Speed improvements matter most when they support a clear action and a clean follow-through.
That’s why we treat performance as part of a larger conversion system:
a fast, focused site connected to the tools that run your business (booking, POS, email/SMS, analytics).
If you want, we can run a quick performance + conversion audit and tell you the highest-impact fixes—not a 40-item checklist.
